I walked the North Texas Golf Show on Saturday. While this isn’t IBS or CES, it is an example of trade show marketing in action. In addition to the few random observations I’ll record here, I couldn’t resist relating my friend Melinda’s question when I mentioned I’d be walking the show:

“What does one do at a Golf Show? Watch the exhibits quietly and then clap politely for the vendors?” Read More...

…….but the size of the effort does.

Today’s case in point is the Dallas Business Journal’s outreach to the DFW business community. While this may be a small exhibit, it plays by all of the rules to make it work and produce results for it’s owners. What more could a committed exhibit marketer ask for? Read More...