Posts Tagged “trade show exhibits”

One of the more interesting and original ideas to come out of the MRO Show this year was this product display.

At first glance, this looks like a skid arrived at the booth and was overlooked and not unpacked. In reality, it did several things, according to Kim Williamson, trade show manager for Aviall.

Kim explained that it shows the range of product types as well as the uniformity of product packaging. As always, Aviall is the “box the parts come in.” Read More...

I had dinner with a colleague from the industry last evening. We traded stories and leads and finally got to philosophy. After several minutes of spirited discussion, we both concluded one thing:

It’s not about the booth. Read More...