If there is one thing I’ve learned, it’s that patience is a virtue when it comes to managing a trade show program.

Like a marriage, you are in it for the long haul. You can plan and plan, but things don’t always fall into place as you think they will or should. Just because you asked for something from the exhibit house doesn’t mean it will happen on time (more than likely, in all fairness and the wish for perfect customer service, it will). Or you get the space you wanted at that all-important big show (or the small one, for that matter). Change and detours are a way of life in the exhibit marketing business. Here are some words of advice: Read More...

OK, it’s slow and it seems there is nothing to do. Well, quite the contrary, get out the calendar and let’s do some planning.

Each trade show program and calendar are unique, but many milestones are common. When is your keystone show? That is, what are the two or three large shows that anchor your calendar and help you shape your planning and revenue (and sales)? Let’s try a few examples: Read More...

From the AAF speech:

There are three things you want to have as the underpinnings of your show program or approach: Read More...

I recently purchased a home and I found that I’ll need my trade show planning skills to help me execute this move.

It seems there are a lot of similarities between show planning and move planning: Read More...