In an earlier post, we discussed how you should choose a potential marketing partner. With the economic climate being what it is currently, you should revisit this process.

Just because the incumbent is the incumbent doesn’t mean you should keep them–or shed them. Ask for regular reviews and to revisit your contract or pricing structure. If they can afford it and you need to make cuts, come to an understanding so you both can survive. You can make it up to each otehr later. Read More...

When it comes time to let your competing suppliers of a contract award, here is one request:

Call them. If you can’t call them, send a polite e-mail. But, above all, don’t just not contact them at all and make them hear about the “loss” from a third party. That’s like hearing about a break up from someone other than the person breaking up with you. Read More...

Recently a client asked her incumbent exhibit house a simple question and got the runaround. I’m still not sure why.

The question she asked was for a set of set up or construction drawings. She is adding a graphic to a backwall of a booth she has in her warehouse and needs the dimensions of the wall for her graphic vendor. Read More...