Our colleague, Kimberly Williamson of Aviall, just returned from the Dubai Air show in the United Arab Emirates. She brought back these photos of the show.
The stand was crafted by Two Heads, an exhibit provider in The UAE and London. It relies on the backwall graphics and a few display cabinets to tell the story. Like most international shows, it had substantial meeting space and a notable reception area. Read More...
Recently we here at Zachry Associates came up with a direct mail piece for a specific market: trade show managers. While it is targeted at exhibit managers, this package could be tailored for attendees in advance of a trade show or event or conference.
Read more at http://www.zachryinc.com/creative/2009/11/kaleidoscope-of-services/. Read More...
Our colleague, Kimberly Williamson of Aviall, was at the recent NBAA show in Orlando. She filed this report for us with her observations of the 2009 edition of the show:
“The National Business Aviation Association’s (NBAA) 62nd Annual Meeting & Convention took place 20-22 October 2009 in Orlando, Florida. According to Aviation Week, this year’s convention showed signs of the industry’s distress, with attendance dropping to the second lowest level in 15 years and some key exhibitors missing from the convention floor. Approximately 23,000 attendees were at this year’s show as opposed to 31,000 at last year’s convention.” Read More...
At a recent trade show I saw this great leave behind in a booth.
As a part of customer service, many I&D companies will leave a counter card or leaflet behind in the booth prior to show opening. Usually this card has the lead man or city manager’s cell phone number and/or e-mail address. But this package from Czarnowski Exhibit Services at the recent NACS show in Las Vegas was special.
Now while I didn’t see the contents of the box, I can imagine it had a combination of things: conta t info, tape, gum, mints, maybe some other quick repair tools. Possibly a brochure or a list of emergency contacts for printeres, equipment sources and otehr services. Read More...
After a long and intense trip supporting a trade show, you many times find you are fried or somewhat brain dead. While the experience was positive, it was intense and takes you from the norm, which isn’t always bad.
However, fatigue does set in and getting back to normal isn’t always easy. Case in point is my friend and colleague Peggy Keene of Korry Electronics. PK is a sometime contributor to this space. She has been on the trade show treadmill these past few weeks and when I asked her for some feedback on NBAA, she reported on her Facebook page: Read More...
Walking the NACS show the other day in Las Vegas, I came across this cool tower. Catch the eye from across the hall and it leads the visitor to your booth.
Now, I’ve gone on about hanging signs and towers before, but this one was unique enough to catch my eye and have me look closer at the rest of the exhibit.
This is also a good example of a rental property that works well. Read More...
Every trade show manager needs a set of these: folding wheels.
In order to kick off a great show, you need to hold a staff kick off meeting in the booth before the start of the show. My colleague, Doug Fick of Retalix, is one of the best at it.
The meeting usually takes place in the booth a few hours before the opening of the show. Mandatory, the meeting is a place to set up the expectations to the staff and give the team a complete understanding of what is happening. The elements are: Read More...
The Nationa
l Association of Convenience Stores (NACS) trade show and conference opens today at the Las Vegas Convention Center. Thousands of visitors are expected over the 3-day show to meet and connect with the hundreds of exhibitors. The show takes up two large halls at the Las Vegas Convention Center and the attendess occupy nearly a dozen hotels. The show alternates cities–last year in Chicago, next year in New Orleans.
We’re here with our client, Retalix, a provider of retail management software (from point-of-sale to supply-chain management) and hardware (their internal unit, StoreNext, supplies hardware and software solutions to smaller chains and standalone grocers and C-stores). Retalix uses this show and the sister show, NACStech in the spring, to reach out to their existing and new C-store clientele.
Retalix uses a custom-built exhibit with a moudlar approach to showcase their solutions. The six-station exhibit also includes a conference area for short meetings. A second, rented space also serves a a meeting space for one day of the show. Read More...
Here’s a report from our colleague, Sheri’ DuMond. Sheri’ is the Associate Director of Business Development for Pacific Biomarkers, Inc., in Seattle (full disclosure: PBI is a client of Zachry Associates). Sheri’ is at the American College of Rheumatology/Association of Rheumatology Health Professionals (ACR/ARHP, http://www.rheumatology.org/annual/index.asp) show this week and files this report:
Going to shows is all about preparing and setting yourself up for success. It is so can’t important to reach out to your customers before an event to set up important appointments and dinners. Your contacts have hundred’s of other vendors trying to get their attention and by setting an appointment you ensure that you’ll get the time you need with them. Read More...
I have over 20 years experience in marketing, communications and trade shows. I'm the New Business Development Manager for Zachry Associates www.zachyinc.com and a relentless networker. I am available for speaking arrangements.
