After a long and intense trip supporting a trade show, you many times find you are fried or somewhat brain dead. While the experience was positive, it was intense and takes you from the norm, which isn’t always bad.

However, fatigue does set in and getting back to normal isn’t always easy. Case in point is my friend and colleague Peggy Keene of Korry Electronics. PK is a sometime contributor to this space. She has been on the trade show treadmill these past few weeks and when I asked her for some feedback on NBAA, she reported on her Facebook page: Read More...

After all of the prep work to get a show (or program) together, it can’t fall apart in execution.

Being on show site is the best move you can make to ensure success. Recently, due to cost constraints, a client was asked if they had to choose between an internet connection and a few extra days of on-site support, they’d chose the on-site. While there may be a workaround for the on-line access for most industries, there are few options of not having an on-site, dedicated professional watching out for things at the show, in the booth and for the staff. For example, here is a short list of things that NOT to burden the rest of your staff with: Read More...