Our colleague, Trade Show Bob Milam was at the Trade Show Exhibitor’s Association (TSEA) TS2 (trade show for trade shows) last week in Chicago. He filed this report for us.

“I have indeed just returned from TS2 last week, where I had some very interesting conversations with industry colleagues. It was my first TS2 in a number of years, since it always seemed to conflict with another show, or something.”

“I was somewhat surprised, yet pleased, to see the difference in the attendee make-up between TS2 and Exhibitor Show. While Exhibitor Show caters to the client-side-based ‘Trade Show Manager’, I noted that TS2 attracted a much broader (yet sparser) spectrum of the industry. I&D Company principals, transportation guys, designers, show organizers, exhibit builders, etc., etc., were walking the aisles alongside some exhibit managers.” Read More...

TSEA’s annual TS2 event opens in Chicago today. If you are an exhibit manager and you haven’t heard of this organization, take a look at the reports from The Windy City and consider keeping up with these folks.

The Trade Show Exhibitor’s Association has been around for years and was my first exposure to a group doing what I did. Being a 3D communicator in an internal marketing communications group led by 2D people made me a bit of the odd guy out. However, when I went to my first Trade Show for Trade Shows (TS2) years ago, I found myself among my own kind and feeling like less of an island. Read More...

OK, it’s slow and it seems there is nothing to do. Well, quite the contrary, get out the calendar and let’s do some planning.

Each trade show program and calendar are unique, but many milestones are common. When is your keystone show? That is, what are the two or three large shows that anchor your calendar and help you shape your planning and revenue (and sales)? Let’s try a few examples: Read More...