Just remember, words can wound.

A friend just related to me a story about how a client “tore them a new one.” Just went off the deep end over a few details of things that didn’t go right on a show. Read More...

In conversation with a client yesterday, the topic of how to allocate marketing budget within business units (and to specific shows) came up.

How do you divvy up the marketing pie across markets so that you exhibit at the most effective shows? Read More...

If I come away from this show with nothing else, it will be Ian Sequeira’s recommendation to use the ROI Toolkit. Cool stuff, Ian. Thanks. To quote Ian:

“Go to www.iaee.com and about halfway down the page, sign in to use the calculator.” Read More...

Whether you are buying a 50-foot by 100-foot large exhibit for your B2B company or a 10×10 space for your first show, the principles are the same.

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It seems in the trade show biz that things are always thought of in threes. Marketing, Sales and Executive Visibility as objectives for the next show. Price, service and quality. Design, fabrication and service provided by your exhibit house. Height, width and depth of a crate. Goals, objectives and strategies. We can play this game for a while. The point is it’s easy to remember and to execute when the points and objectives are clear, concise and direct. We’ll come back to this foundation thought later.

TTSG Read More...

Hi there, it’s the Texas Trade Show Guy. Yes, I’m relatively new to the Lone Star State (4 years) but I am 20+ years in the industry. Trade show manager, account executive, consultant. I’m here to talk about trade shows and events and hear about the experiences of others.

TTSG Read More...