I had dinner with a colleague from the industry last evening. We traded stories and leads and finally got to philosophy. After several minutes of spirited discussion, we both concluded one thing:

It’s not about the booth. Read More...

Where do you keep your exhibit when it isn’t being used? Have you budgeted for the cost to store and handle your booth between shows?

Most of us overlook this less-than-trivial expense when planning our total cost of program budget. No matter the size of your booth (or booths) you need to consider where it’s going to live when it isn’t either on the road or at a show. You can store you exhibit in one of several places: Read More...