Let’s talk about trade shows live and in person. Remember, this medium is all about face-to-face interaction, so I’m going to practice what I preach.

I’m on the program at the AAF (American Advertising Federation) District 10 Summer Leadership Conference this fall. The event runs September 18-20, 2008, in Abilene, Texas.

In the two sessions I’ll cover making the most of face-to-face selling with effective trade shows. It’s a chance for those not familiar with trade shows to be exposed to this important medium. Overall, we’ll build our discussion around: Read More...