WHAT WE DO
Zachry Associates began its history as a fundraising consulting firm with special expertise in direct-response campaigns. Over the last 30-plus years, our capabilities have expanded to include integrated services that help our clients communicate, motivate and sell effectively through traditional and new media.
Our work with customers may begin with something as simple as a single brochure or as complex as a multi-component campaign. As the relationship grows, we build a partnership that helps our clients prioritize and meet their goals — from strategic planning to expert implementation.
Our team of seasoned account managers and production coordinators coordinates service delivery across all of our focus areas — giving customers a convenient point of contact for all of their communications needs.
Marketing Communications
Zachry Associates specializes in helping companies build and refine their brands to improve the response of every key audience—from customers and prospects to employees, communities and business partners. From strategic planning to implementation and follow up, our process focuses on creating integrated messages that work at all levels of a company’s business to improve sales and return on investment.
Our areas of expertise include:
- Marketing communications audits
- Strategic planning
- Brand development
- Direct marketing
- Public relations
- Investor relations
- Interactive and Internet marketing
- Sales promotion
- Event planning and marketing
- Media analysis, negotiation and placement
- Trade Show Exhibits and Coordination
Market Research
Zachry Associates begins every brand-development assignment with comprehensive perceptual research and a thorough analysis of how a company is viewed inside the organization and outside among in the broader market. Many traditional advertising agencies and design firms overlook this critical step.
We use a blend of qualitative techniques (including focus groups and in-depth interviews) and quantitative techniques (including telephone and online surveys) to:
- Discover an accurate portrait of customers' and prospects' awareness, attitudes, perceptions
- Identifying shopping and decision-making behaviors
- Identify key behavioral motivators
- Locate the most powerful appeals to be used in advertising and other promotional messages
- Measure the effectiveness of advertising campaigns
- Test the appeal and recall of creative executions
- Measure customer satisfaction
- Evaluate sales promotions
What we learn through this research enables us to develop strategies and messages that are written, designed and implemented to maximize results and help our customers achieve their goals.
Creative Services
Zachry Associates excels in translating business needs and communications strategies into fresh, innovative materials. The creative blueprint we create for each project ensures that all components work together to communicate clearly and convincingly. Our award-winning designers and copywriters have extensive experience in every aspect of advertising and marketing communications. Because we’ve mastered both traditional and new media, we can execute with ease across the entire spectrum. The result—outstanding creative that delivers real results.
Our areas of expertise include:
- Advertising—writing, design and production for print, radio, television
- Print collateral—including brochures, sales kits, annual reports
- Website design and programming
- Interactive e-media
- Flash design and animation
- Naming—research and development
- Logo and visual identity development
- Forms systems and graphic standards
- Direct response
- Photography and illustration
- Product and corporate videos
- Exhibits and trade show materials
- Corporate presentations, including PowerPoint and Keynote
- Packaging design
- Signage
Fundraising
Zachry Associates provides fundraising counsel and services to not-for-profit organizations across the country. Our goal is to make the fundraising process easier so our clients can focus on their primary missions. In addition to donor and lapsed donor solicitation programs, we help identify additional prospects through careful donor research and analysis, then develop and execute a plan to cultivate and solicit them effectively. We can also help clients set up effective systems to collect and track the pledges they receive. From research, planning, execution and assessment, we help charitable organizations get the most out of their fundraising efforts.
Our areas of expertise include:
- Database analysis
- Donor behavior audits
- Direct-response programs for annual giving and new-donor campaigns
- Major donor and capital campaigns
- Phone campaigns
- Planned giving materials and solicitations
- Telethons
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